Posted on December 2, 2020 by  EquiJuri.

Are you feeling stuck?

I'll be surprised if you're not after this tough year 2020!

If you're like most people, it's normal to feel anxiety & stress...

It's not just you. Don't take it personally.

The entire ecosystem is very challenging.

But listen, I’ve got some exciting news for you, so you can end this year with a bang!

The number one question I get this year from students, clients & colleagues is:

“Where do I start & how do I scale my business online giving all the circumstances?"

So, I decided to create a FREE 7-DAY Quick-Start Business Success Plan For 2021.

I'll show you how I plan my year ahead for incredible results...that I was able to successfully achieve,

for over a couple of decades now, very constantly & predictably for my clients, students & my own self.

This 7-Day exercise will show you exactly how to plan, where to start & how to scale your business quickly,
or pretty much achieve any goal you set your heart, mind & soul to achieve.

This is your “FREE 7-Day Quick Start Biz Plan” to know what to do to crush it in 2021.

Here's the overview

We’ll follow that with a live workshop & a challenge to show you exactly how to perfectly execute your plans to hit your audacious business goals in 2021.

I'll send you all the details. If you sign up to get the FREE PDF of the 7-Day Success Biz Plan PlayBook at the bottom of this post, (which I strongly recommend you to do, because it has been a life changer for me & most of the people who have gone through it).

By the end of the 7 days, you’ll have clarity on how to plan starting or scaling your business.

If you follow these 7 days or steps with Roland Frasier's EPIC Challenge, you'll walk away with a rock solid goal, strategy, action plan & latest tactics to start, secure & scale your business online in 2021.

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Roland Frasier Epic Challenge - EquiJuri

The E.P.I.C. Challenge 

Ready to take your business profits to the next level?
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Here’s how it works…

Each of the 7 days has a task to complete - I call them “Your Success Steps”.

Take a step forward every single day for the coming 7 Days & you'll achieve your desires in 2021.

Read & do the step or mission for each day for the next 7 days & if you're like most people who try it, you'll surely succeed.

Each step will take around 25-minutes a day to complete, but the payoff will be HUGE. 

Ready to get started?

Day 1

"Surround yourself with people who are only gonna lift you higher" - Oprah Winfrey.

Your Action Step:

Join Our Free FB Group

Great, that's your very 1st step in Day 1, should you choose to accept it.

Join the Legal Hedge Community FB Group & type “IN” in the comments below to let me know, so I can let you in!

Don't want to wait till tomorrow?

Keep going to Day 2 below, NOW.

Day 2

Here’s the truth from a management legend:

“You can't manage what you can't measure.” - Peter Drucker.

Your Action Step:

Choose Your Path!

Get Your 7-Day Quick-Start Biz Success Plan
FREE PlayBook for 2021 Now!

In order for you to live up to your dream life, you’ve got to choose.

What’s the 1 thing you want most out of your business?

  • To be the 1st in your field?
  • Get the largest market share?
  • Have a certain lifestyle?

Not choosing any one thing to optimize for or giving equal priority to everything you do, means 1 thing:

That you don’t actually value any 1 thing.

What you focus on will grow.

You’ve got to choose your #1 priority & the metric you’ll use to measure when you hit it.

Even if you're a multi-passionate & you do many things like me!

I'm a Harvard certified cybersecurity expert, corporate lawyer, federally certified horse professional with Equigarde, investor & mentor. I also love painting, chess, playing music & sailing.

That should stop you from going through this process, because you can't reach the top of two mountains at the same time. But you chose an overarching theme where you can be all you can with everything you are.

I chose this blog EquiJuri, for exemple to be the No. 1 Equestrian Blog in the world because this is the overarching theme that contains what I’m am good at & love. This is the place where I can practice being an equestrian sports lawyer, a horse riding coach, an equine investor...etc. 

This means I'll give 66% of my focus & resources to EquiJuri & less energy to all the rest.

I hope that you too choose something that YOU are good at & love.

So your Success Step today, should you choose to accept it, is to choose your path!

Your mountain. Your overarching theme.

Next, we’ll discuss how to strategize to hit the goal you chose Now!

If you don't want to wait for tomorrow, keep going to DAY 3 below.

Day 3

"Strategy without tactics is the slowest route to victory." -

S. Tzu.

Your Action Step:

Your Power Hour

Haven't Got Your Free Playbook Yet?

My Strategy Hour is responsible for more growth in my business than anything else.

But before we strategize, let’s get aligned on a few things:


Your imagination is the most powerful tool in your arsenal

Make a dream board & hang it on your wall & computer screensaver so you can see it daily as soon as you wake up & before you go to bed.
If you can't see it, you can't achieve it.

A good tool to use to make your dream board is Google JamBoard.

PS. Make sure to include the 1 thing you came out with yesterday.


Having a dream board & the feeling you get when you look at it will Super Charge & Activate your subconscious mind

This will put your entire brain to work to find the ways & actions necessary to bring your dream to reality. 
You can also pray & meditate to tap into the indefinite divine wisdom in the universe.

Notice what you feel when you look at your dream board. Use affirmations. Visualize. Reflect. 


You’ll get ideas when you least expect them in the weirdest of places

So make sure you keep a journal or cell phone close to you at all times to write down these ideas, bits of wisdom & inspiration.
From the universal intelligence straight to you.

A great tool I use to capture these amazing thoughts is Google Keep.

Now, back to the Strategy or (Power Hour)!

All this is good & well, but even all the best meditations, affirmations, imaginations, positive thinking & zen will never get you anywhere without planning the right strategy, tactic & taking actions to bring your vision to life.

Now that your subconscious mind is activated, let’s start your conscious mind workout.

This step, should you choose to accept it, is to put 1 solid hour of focus on your strategy.

In Step or Day 2 you picked 1 thing...

...Now, I want you to spend just 1 hour (or 50 minutes) focused on putting an execution plan to achieve your 1 thing & how to overcome your one (biggest) issue or obstacle that will stand in the way.

Just 1 FOCUSED hour… any time throughout the day or night.

Scientists say the 1st hour after you wake up in the morning is the most productive hour of the day.
I would say just do it anytime.

Morning, afternoon, evening. It doesn’t matter.

But please, just do it!


What matters is that you complete this most critical success step & get as much out of your focus hour as possible.

Because all great journeys begin with a 1st step & today you'll take that 1st step.

Please, if you didn’t finish yesterday’s Success Step, scroll up & do that 1st. 

Once you’re done, type the words “Power Hour” in the comments below.

Day 4

"Tactics without strategy is the noise before defeat" - 

Sun T.

Your Action Step:

Write & Schedule

Haven't Got Your Free Playbook Yet?

Most entrepreneurs are overwhelmed because they overload their brains with so much clutter & interruptions...

Trying to keep track of all the tasks they want to do.

Everyone's competing for your attentions in all ways possible. Notification, emails, politely knocking at your door, ringtones, emails, questions, picking your brain, pop-ups, sales calls...etc

If you’re letting these interruptions & distractions into your life or space, I encourage you to stop right now!

You being there shouldn't mean you're available.

Set boundaries & protect your time, energy & money.

On the other hand, memorizing clutter is the wrong way to use your brain.

The education system has developed these bad habits in our routines, unfortunately.

Your brain’s role is to come out with ideas, not to retain them.

Retaining everything in our memories consumes a lot of energy, that we better save for more meaningful work.

We can easily forget too!

In my experience, the best way to solve this problem is to write down your thoughts, tasks & goals every day before you go to bed.

In this way, your subconscious will also be charging & working at the back of your mind, to find ways to help you make your dreams come true. It will give you hints to bring your vision to life. 

It's the seed you plant that will become a fruitful tree.

So you don’t waste any brainpower planning in the morning, but you rather wake up in the morning knowing exactly what you’re supposed to be doing.

The tools, I personally use for my journaling is Google Docs &  Google TasksBoard for writing my blocks & steps.

I also use Google Keep to save notes, tools, resources or references I want to get back to later.


It’s the Action Plan for executing the Strategy you came up with on Day 3 to hit the goal you chose on Day 2.

Under each block, list a few Steps: 7 (+ or - 2) that you must take to reach each building block.

Following the example of my Audacious Goal of Day 1: 

(ranking my Horse Blog as #1 on Google) → the main building blocks would be:


  • Define my ideal audience
  • Research their problems
  • Get tools to find keywords
  • Optimize Blog Posts for SEO
  • Drive traffic to my blog … etc

Now, block a few days & hours on your calendar to take action on these steps.

If it’s not scheduled, it’s not real & it ain’t gonna happen.



For My 1st Building Block:

(Define my ideal audience)

  • Do some soul searching to define what I’m good at & love
  • Research what problems I can solve in the market
  • What group of people has these problems?
  • Where do these people congregate so I can approach them?
  • What is the best channel to reach them with my solution?..etc

Unscheduled tasks are just hopes. Having hope is good. But only hoping is not a good tactic!

Check out these "8 goal setting tips for incredible results", if you want to learn how to set & hit goals every time.

I use Google Calendar to schedule my blocks & steps.

Now, it’s your turn to schedule your blocks & steps.

Type “Steps” in the comment below to let me know your progress!

If you don't like waiting till tomorrow, keep reading...

Day 5

Here’s the truth from a management legend:

“You can't manage what you can't measure.” - Peter Drucker.

Your Action Step:

Choose Your KPI

Haven't Got Your Free Playbook Yet?

Well, How Ya Doin’ So Far?

Yesterday, you (hopefully) wrote down your:
- block & steps,
- blocked the time & scheduled it on your calendar with Google Tools.

  • Blocks (Click Me)
  • Steps (Click Me)

Steps I need To Take To Reach My Block:

- Define my ideal audience
- Research their problems & desires
- Get tools to find relevant keywords
- Optimize Blog Posts for SEO
- Drive traffic to my blog … etc.

If you didn't get a chance to do that (or any of the Steps from the last 4 days), it’s ok.

I understand.

In fact….statistically speaking, the “Best in Class” only finishes 3 Steps out of 7.

... if life got in the way & you only managed to do 1 or didn’t get a chance to do any, I want you to know…

I understand.

We all run businesses…We all get busy...we’re all in this together…

I’m doing this with you too, as we speak!

And I still have an additional goal… to keep my promise to YOU

The promise I made is to help you QUICK-START your business success in 2021.

No matter where you’re starting, what your next step is,
or even how big or small your business is.

Again, “you can't manage what you can't measure.” - Peter Drucker.

So, choose 1 of the blocks that you wrote down yesterday,
the one that’ll have the highest leverage and power to move you toward your 1 audacious goal in the simplest, easiest & fastest way, and consider it your north star.

Your #1 KPI. Your key performance indicator.
Now, let’s figure out a way & unit to measure it. And make it your 1st priority to improve this 1 metric.

Think of it like the domino that once you move, you’ll connect the dots of all the other pieces.

For my equestrian blog, for example, my KPI is the # of new leads, & the metric I use to measure it is the # of signups for my freebie.

I know that as long as I can keep new leads coming to my blog, the more clients I will get, and accordingly, the more sales & profits I’ll make. So as long as this number is improving at least 1% a week, I know I’m doing well.

Enough about me, now let’s turn it back to you.

Now, what’s your north star KPI & what’s the metric that you’ll use to measure it?!

Let me know in the comments below!

Day 6

As R. Dalio puts it:

“Principles are fundamental truths that serve as the foundations for behavior that gets you what you want out of life.”

Your Action Step:

Master Your Principle

Haven't Got Your Free Playbook Yet?

I haven’t met any successful person who doesn’t operate on principles!

Choose a few principles that reflect your true character & values.

Principals that you would like to live by in life & business.

Shortlist these to the most important principle or word that really means everything to you.

Make this principle or word your theme for the 1st quarter of 2021.

Use this 1 principle to systemize your decision-making process.

Run all your daily personal & professional decisions & activities by it.

Make sure you implement it at every level of your being personally & professionally.

Your mission today, should you choose to accept it, is to write down YOUR PRINCIPLE in the comment below & let me know.

Day 7


Here we are. You made it to day 7!

While this post is the end of your 7-Day Success Biz Plan,

it also marks your efforts to develop & become a master.

Your Action Step:

Announce Your Goal!

Haven't Got Your Free Playbook Yet?

Your last Success Step is to decide on how you can become & remain smart (at all times).”

You’ll accomplish this by setting a measurable & attainable goal for yourself & letting me know if I can help you achieve it.

So, you can fill out this sentence to hit your audacious goal (hopefully you’ll choose the one goal that has the biggest opportunity for personal & professional development):

"I want to go from (your current situation) to (your desired situation) by (insert a deadline)".

Following my equestrian blog example:

"I want to increase from my current # of leads to 33% more leads for my blog EquiJuri by the end of March 2021..."

As far as the “when”… I strongly recommend a term as short as 1 calendar quarter or as long as 1 year.

There are 3 ways you can go about this goal:


Keep It In Your Head

(like most average people)


Write it down & keep it to yourself

(like most above-average people)


 Announce it & commit to it daily

(like exceptional people)

Announce your goal in the comments below to let me know & ask for help if you need it.

Tragically, few people do it…but I hope YOU do.

Today’s Step is also a very important Success Step in your development personally & professionally.

...As long as I’ll be here, my team & I will help you in any way I can, every step of the way.

Get Your Free 7-Day Quick-Start Biz Success Plan Playbook for 2021 

About the author 


Harvard-Certified Cybersecurity Expert, Equine Jurist, Investor & Mentor for over two decades.  I manage the Swiss equestrian sports agency "EquiJuri".  EquiJuri helps horsewomen, riders & showjumpers smash their fears & live their best equestrian lifestyle (in the saddle & out). We support our clients to get better results in equestrian sports & business by offering legal consultancy, digital marketing & equine sports management.

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