Do you think That horses are a pocket drain?

They cost a lot of money to breed, train & maintain...

Are you told that it's hard to make a living as a horse rider...

Equine business owner or investor...

It's ok. Don't worry. You're not alone!

Most horse riders & equestrians are told the same...

That's right for many horse people...

But is it true for true pro equestrians?

Like in all other fields the 80-20% rule applies. 

Truth is, there's are true pro equestrians who earn a decent living from their horse professions,
equine businesses & Investments...

So can You.

Book A FREE Call Now To Know How!

Your beliefs & imaginations are your only limitations...

Wanna take your first stride on this new equestrian track?

Get your free cheat sheet now! 

It's loaded with practical, science-based tips & tricks

to smash your fears, boost your confidence & 

results in horse sports & business. Guaranteed!

You never have to walk it alone...

Snag Your Free Cheat Sheet Now!

Smash Your Fear & Boost Your Confidence

(Get a Better Result In The Saddle & Out)

No. I don't want to smash my fear. I want stay scared......


I've been called 

Maître, Mohamadino or Dino!

Equine Jurist, Investor & Coach

I Help Equestrians Start, Secure & Scale Their Equestrian Businesses

EquiJuri shares cavalry wisdom to help you enjoy your equine lifestyle, grow your horse blog, equestrian investment or horse business online, 
without being a tech savvy or waste money on ads

through My step by step "equiLibero System", I help My Clients:

  • Insure & secure their horses & assets
  • Get better results in e-business, sports & life
  • Get more clients using hight tech & digital marketing
  • Save time & make money through outsourcing & automation 

My Story

Can you turn your horse passion into your profession?

To earn a living in a profitable & meaningful fashion.

There are many examples of people who have successfully done so, myself included...

If only one person has done it in the world. Why can't you?

Life will only give you what you truly believe is your fair worth!

Chivalry & cavalry heritage are not just fancy words or a classic code of love in old history, they rather embody a lifestyle of happiness, discipline & elegance!

Only time will reveal the hidden magic of applying these long kept secrets of chivalry & cavalry wisdom in sport, business & life...

I've spent most of my life around horses studying, riding & traveling to learn the equine science & art of horsemanship. It's what I do for living...

My journey was long & hard. It started at early childhood years. With many ups & downs, wins & falls, sweat, blood & tears...until I became successful...but it doesn't have to be that hard for you.

You've got a great opportunity to learn from my academic & practical experience. You can start from where I am after over 3 decades in the thick of it.

It's all yours to take. It's all yours free up for grabs!

I'm on a mission to pass these equine secrets to you can turn your horse passion into a profitable equestrian profession, business or investment. 

I'll help you develop your horsemanship skills. Improve your equestrian sport results & enjoy your equestrian lifestyle. 

I'll hold your hand along the way through every step of my proven "eQuiLibero Formula" to teach you proven strategies for setting up & growing your ebusiness & running it on an autopilot system...

You can start to manifest your dreams & sell your offers profitably online in little to no-time. 

I've successfully helped many equestrians, lawyers, entrepreneurs, business owners & investors to get to the next level on their online business journeys...

I can help you too.

Here, I don't teach you academic theories like I used to do at universities in my old days... 

Being a recovering corporate lawyer with a special emphasis on equine law, I offer you simple & fast proven systems with step by step guidance, tools & resources to have the meaningful equestrian business you love & lifestyle you dream about.

I have a real passion for scaling equine & e-businesses & putting M&A deals together. 

I'm always looking for potential equestrian businesses & properties to invest in or acquire, re-structure, re-position & eventually sell for profits.

So Let's Get In Touch To Take Your Equestrian Dreams To The Next Level!

Education & Certifications

Harvard Cybersecurity
Equigarde - EquiJuri

EquiJuri Foundr Start and Scale Course Certificate
EquiJuri Foundr Consultant Empire Course Certificate
EquiJuri AWAI Certificate
EquiJuri DigitalMarketer Certification

"EquiJuri has undergone an intensive training program at Infusionsoft and passed very challenging qualification standards to become certified” said Andy Simmons, VP of Global Partner Programs at Infusionsoft.

We don’t certify just anyone who wants to join our community. Certified Partners meet our exceedingly high standards to ensure our small business customers are working with the best marketers. Today we congratulate and proudly welcome EquiJuri to our thriving community of Infusionsoft Certified Partners helping more small businesses every day achieve new levels of success.”

Andy Simmons VP of Global Partner Programs at Infusionsoft

Free Cheat Sheet!

Boost Your Confidence
(In The Saddle & Out)

Snag this free cheat sheet loaded with practical, science-based tips, tricks and exercises to smash your fears & boost your confidence & rankings in sport, business & daily life!

(Get it free before the counter below hits zero)

Boost Your Confidence

5 Tips To Rewire Your Mind & Get You Incredible Results In a Snap:


  • Rewire your brain for growth & shift your mind 
  • Goal setting techniques to get incredible results
  • Tools and resources to set you up for success
  • Overcome trauma, falls and bad experiences

Your info is secure & treated with care.


Limits are only in your imagination... Change your thoughts to change your world.  If you can dream it, you can achieve it.” - Mohamadino -

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My Wife & I

May and Mohamadino

My wife and I hold higher degrees from Harvard University, King’s College, Bern University of Applied Sciences, FEI and Wits University.

Throughout our careers, May & I have successfully worked with many small businesses, NGOs and leading corporations including Nestlé, Novartis, Sika, Artoc Swiss, Orascom Group, Zschimmer & Schwarz, Drosos Foundation, Swiss Egyptian Chamber of Commerce and the Swiss Embassy in Cairo among others.

Teaching at the German University, French University, Paris/Lausanne Sports Management School, and working with companies including IFC, IBM, BMW, Nestlé, and Unilever has helped us remain at the forefront of our specialties.

I was particularly blessed to have the opportunity to take hundred of courses, learn, work or be coached, mentored & inspired by amazing & high net worth billionaires, celebrities, authors, artists, horse riding athletes, lawyers, online entrepreneurs, spiritual leaders, mentors & bloggers including Jim Rohn, Dan Kennedy, Jay Abraham, Roland Frasier, John Carlton, Bryan Clark, Marie Forleo, Naguib Mahfouz, Adel Imam, Amr Diab, El Sagini, Salah Jahin, Mohamed Abd El Wahab, Ray Dalio, Frank Kern, Perry Marshall, Russell Brunson, Ryan Dice, Jon Morrow, Donald Miller, Russ Henneberry, Dane Maxwell, Shane Melaugh, Steve Larsen, Julie Stoin, Faith Mariah, Dr. Aly El Shalakany, Dr. Mona Zulficar, Dr. Hani Sarie-Eldin, Dr. Mohamed Sameh Amr, Dr. Ali Shams El Din, Dr. Sufi Abu Taleb, Karim El Zoghby, Abd El Saied, Sameh El Dahhan, Andre Sakakini, Michael Robert, Michael Whitaker, Parrelli, Monty Roberts, Gen. Gamal Hares & Sam Ovens among many others.

M. Shahin


Mohamed Shahin

Being a Swiss-federally certified horse professional (Equigarde), and growing up with Show Jumping Olympic Medalists for over 3 decades has uniquely positioned me to serve the equestrian industry as an expert consultant & coach.

Combining my legal profession with my horse passion allowed me to render legal & horse consultancy with unique knowledge, skill, and expertise in the field of horse sports management. Our family business MSLS, Switzerland, also sponsors EquiTraveler, Avenches Horse Community,
E-Corporate Lawyer & E-Corporate Lawyers.

May shehab


May Shehab

I hold a PhD in community development & tourism.

I have experience managing large projects, and worked with small and large tourism companies and non-profits.

I now manage our family business and have turned our home into a management project! My husband and I ventured to make our lifestyle include horses and introduced them to our children early on. This inspired us to launch EquiTraveler, that helps horse fans attend equestrian shows in Switzerland. We focus our energy on helping entrepreneurs grow their equestrian businesses.

Wondering if you can turn your horse passion into a profitable profession, business or investment?

Check out our story below to see how we've overcome our challenges & are now living the equestrian lifestyle of our dreams... 

My Journey With Horses

At the age of 4, I got lost from my mother at the Gezira Sporting Club in Cairo, where we usually spent our weekends back in Egypt.

I found myself at the horse riding stables, staring at these amazing creatures and attracted by this new world of horses, grooms, sounds, smells and activity. I lost all sense of time and space for several hours!

I woke up from this dream world I was lost in when I heard my mother calling my name from far away... These intense feelings remain with me till today.

It was so obvious that horses captivated me to the extent that I heard, but didn't really listen or understood anything my mom said. Horses completely captivated my senses, heart, mind and soul to this day.

I spent most of my time with horses after school, university and work for the following 35 years of my life...

There I met my life coach & showjumping trainer, Lieutenant O. E. Hadary at the age of 12! 

My Coach

Showjumping Coach

El Hadary was an Egyptian super rider, following in his father’s footsteps, an artillery officer and polo player.

El Hadary was also a lawyer, boxing and rowing national champion. 

He didn't just teach me showjumping, he also delved into strategy, cavalry discipline, self-defence, and even law and advocacy, when I later went to law school and became a lawyer.

He was trained by Frenchman, Colonel Pierre La Farg, who was brought to train the national Egyptian team in 1949. El Hadary was also coached by Hans Brinckmann, a German trainer and former gold medal winner in the 1936 Olympics, and who introduced German horses to Egypt. He trained the team for two years, and coached the team during the Stockholm Olympics in 1956.  

El Hadary enormously benefited from the Italian General Gerardo Conforti, who was an Olympic veteran and former President of the Tour di Quinto school, one of the leading Equestrian schools in the world at the time.

These intensive trainings helped El Hadary to be appointed as the Chef D’Equipe at Rome Olympic Games 1964, when the Egyptian team victoriously finished 4th. The Egyptian Team hasn't qualified for the Olympic Games since then except very recently, which will entitle them to go to the 2020 Olympics in Tokyo!

After participating in 9 Nations Cups internationally and winning many titles, El Hadary left the Army in 1967 and became the equestrian first team trainer at the Gezira Sporting Club. That is where I had the fortunate opportunity to be trained by him for over two decades.

"If desires were unicorns, anyone would have ridden them and flown high in the sky"                         - Mohamadino.

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My Pets

Mohamed Shahin Riding
Missy My Dog

When we're not working, we like to spend quality time with our kids, showjumping horses, traveling, hiking, playing music, chess, scuba diving or sailing. 

What We Stand For

At EquiJuri we stand for the code of professional conduct of the IBA, the sports spirit of the IOC, horsemanship & cavalry principles of the FEI & SEF, the corporate governance best practices as set forth by the OECD & the sustainable development goals of the UN.

We dedicate 2.5% of the annual profits of this blog to support charitable horse shelters & associations that promote horse welfare in Switzerland, Egypt & internationally.

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