The Definitive Guide For The Horse Coach In 2023
Do you find it challenging to start or grow your horse coaching business online?
I hear you!
You’ve arrived at the right place to unfold the long held secrets to become a successful Horse Coach Online...
If you're up & coming Horse Coach, or wish to quick-start on the right foot,
I’m thrilled to share with you my Online Definitive Guide For The Online Horse Coach In 2023.
There’s never been a better time to be a Horse Coach Online!
The internet transformed the way we live today. How we connect & express ourselves. Our work & what we value.
If you're looking for the right tool to coaching riders online?
It's like you have a robot cameraman assistant going with coaching clients everywhere they go on autopilot. Your clients can put it on a tripod. It instantly track & record them so you can coach them online.
The Demand For Online Horse Coaches Is At A Historical High - Post Pandemic!
More horse owners & riders seek horse coaching online to overcome their ever more complex equestrian challenges.
And the demand for Online Horse Coaches is expected to skyrocket over the next few years...
Can you be part of the successful few Online Horse Coaches who leverage the power of the internet to fulfil this demand?
The estimated market size of the coaching industry in the U.S. alone is approximately $10.4 Billion Dollars in 2022.
With an annual increase of about 5% for the equestrian sector. If you want to quick-start or grow your horse coaching business online, this post will help you start or get you to the next level on this amazing venture...
Congratulations & Let's Jump In!
So Get Excited!
Let's first flip the coin & ask:
Why Are Some Online Horse Coaches Unsuccessful?
Because they procrastinate & come out with all kinds of excuses not to do the work from the get go. They don’t get any results because they don’t do the right things at the right time.
But if you want to super succeed as an Online Horse Coach or skyrocket your equestrian coaching business, you’re exactly where you’re meant to be.
But you must be gentle on yourself.
Be grateful for who you are, what you have & what you've experienced.
Be thankful for your life scenario & the person it has turned you into.
Develop a solid sense of self. Make peace with yourself, students & horses. Make enough peace with your past so that you can move forward & say "hello" to the future that you can totally & predictively have.
Confront your inner critics & devils head-on. Don’t numb them out using medicine, drugs or alcohol or some other woo-woo practices.
These will never work!
There is a reason why you’ve reached this point & are reading these words right now.
You probably have many questions like most online horse coaches who I come across.
You’re in the right place to find some answers.
It’s fine to ask for help.
Now, open your heart & mind to receive it.
If you are a high earning online horse coach or dream to become one, this guide will give you the right perspective & more clarity no matter where you are in your journey.
Read carefully to discover the precious insights & secret sauce to growing meaningful profits in the coming months offering your equestrian clients the exact horse coaching services you’re passionate about ...
Are You Ready For This Adventure?
Your silence can mean a “no” or “yes”. I guess it’s the latter.
Say it out loud: “Yes I’m ready to grow as an Online Horse Coach right now”.
Enjoy reading the following words, reap its lessons & most importantly - take massive action right after.
When you finish reading to the end. Write down 5 action steps you’re taking this quarter to grow your Online Horse Coaching Practice. Why is it important to you?
How will it make you feel to achieve it?
Now, schedule it on your calendar.
Remember: If it’s not scheduled, you’re not committed & it’s not real.
Here's an overview of what we'll cover:
What Is An Online Horse Coach?
Coaching is a relationship between a coach & client.
Under this coaching relationship, a person (coach) guides another person (the client) achieve a goal or solve a problem to reach their full potential.Coaches use tools like instruction, setting goals, accountability, asking the right questions & listening to let their client reveal the right answers by themselves.Coach Vs Consultant
The main difference is that in coaching, the client is the one who comes out with the answers.In consulting, the consultant is the one who comes out with the idea to solve a problem or help the client achieve a goal.Coaching Vs Mentoring
Mentoring is sharing one's (Mentor) knowledge, skills & attitude to help another (Mentee) to develop & grow. Its approach is more relational & holistic.Horse Coach Vs Life Coach
Life coaches help their individual clients create a personal life vision & guide them to achieve it.Horse coaches guide horse people (horse owners or riders) to develop personally & professionally, to overcome challenges & achieve their horse related goals.Horse Coach Vs Executive Coach
Executive Coaching is more geared towards Executive Corporate Leadership goals & challenges.
Online horse Coaching can either mean that coaches use online tools to offer their services. Or that their business itself is online. All of that or a mix of both depending on the context.
That’s why it is lucrative to be a horse coach. A profession that attracts horse owners & riders alike (both amateurs & professionals).Let’s have a look at the major advantages of being an online horse coach...But before we do that...Let’s Dig A Bit DeeperStop reading now. No matter where you are in your journey at the moment. This is going to be worth your time. It will give you more clarity.Write down a few sentences describing what type of horse coach you want to become or dream to be? What are you willing to do, not to do & give up doing to achieve your dream?
- Why do you want to become an Online Business Coach & how will that make you feel? - How much money do you want to make exactly a year from now?- 3 years from now & when you retire?- How much do you want to charge for your service? - How many clients do you wish to have for you to reach your target? - Who is your ideal prospect or client? Where do they hang out online and off? What tools do they commonly use? - Are there enough of them already buying what you want to sell?- Is there a large enough group of prospects to sell to at scale? - What stressing problems do they have or what goals do they want to achieve? - What do you want people to know you for?
Notice that all these questions are about “What” you want and not “How” you will achieve it?
The clarity about the “How” will come when you take action. You don’t need to know all the “How’s” at this point.
Don’t take dozens of courses. Don't watch or read hundreds of videos or books. Don't try to figure out everything related to online horse coaching all at once.
Learn about what matters now. Focus on the 20% that will get you 80% of the results.
Remember what Einstein said:
“Imagination is more important than knowledge. Knowledge has limits. Imagination can encircle the world.” - Albert Einstein
Shift Your Focus
From yourself to your clients. Focus on their wants & challenges.
You need to learn what’s necessary for you to take the next step, not ALL the steps on the way to your destination.
Think of riding a horse. You can’t see all the way through to your destination.
You need to see what's ahead of you to know when to make a turn, slow down, speed up, stop, or even take a couple of steps backward.
Learn what you need as you go.
The best way to learn is through repetition.
The easiest way to repeat what you’ve learned is by discussing, sharing or teaching it to other people. With your friends, colleagues, prospects & clients.
You’ll discover when you work that there is no end destination or goal to your growth as a horse person or coach. It’s all about enjoying your growth journey with horses & being grateful for it.
Your goals will keep changing & growing along the way.
The more goals you hit, the more new goals will arise. They move with you the further you go. Enjoy the process of development & growth.
The Most Practical Tech Stack For An Online Horse Coach
There are some tech tools you'll need to setup your online horse coaching website. The list below is what I've used & feel is the most practical & valuable:
Domain Name: Hover*Your digital online horse coaching business address.
Hosting: SiteGround*Your digital plot of equestrian land where your online horse coaching business is built.
Website Builder or CMS: WordPress*The digital building where you operate your online horse coaching business.
Theme & Plugins: Thrive Themes*The look & feel plus functionality of your online horse coaching website.
Legal Pages For Your Horse Coaching Website*: E-Corporate Lawyer. These are the terms, policies & disclaimers that legally protect you as an online horse coach.
"Want an Online Horse Coaching Website?"
The Main Advantages Of Being An Online Horse Coach
There are many perks to being a coach. The following is a good starting point to warm you up.
There’s much more to discover about the pros & cons of online horse coaching that are beyond the scope of this Guide.
Suffice to say that these (below) are the ones I consider most important & would like to share with you:
1. A Flexible Schedule
Online Horse Coaches have flexible working hours. It's the type of work that can depend on their scheduling. Sometimes they have to follow the available hours of their clients. This allows for a good work-life balance.
2. The Joy Of Working With Horse People
A nice social aspect of online horse coaching is that you work with fellow horse people. You’ll have the opportunity to share interests & ideas. You can work with all kinds of industries & in any field or discipline you're good at or like.
3. The Opportunity To Hone Your Skills
Online Horse Coaches use their interpersonal & equestrian skills on a daily basis. This is how they create value & make clients happy. This persuades you to think out of the box & stay creative!
4. Plenty Of Variety As An Online Horse Coach
As an online horse coach, you can break the boring 9 to 5 routine by varying your schedule. You can have morning, daily, weekly, monthly, quarterly & yearly routines. Tweak your routines to keep things fresh, interesting & varied.
5. Constant Improvement
You’ll be motivated to learn & improve. Follow new trends, influencers, thought leaders, events & associations in your industry.
Don’t worry if it sounds overwhelming, your routines will soon become unconscious habits. The results are well worth it!
6. Exponential Growth Opportunities
Online Horse Coaches can experience exponential growth early on in their business. Some Online Horse Coaches reach six figures in a few years. They follow a proven process, show up & do the work.
7. Opportunities To Work In A Wide Variety Of Horse Coaching Sectors
Coaches choose their niche from all types of industries. Red & blue oceans! Every client has different expectations, problems & wants particular equine services. Horse Coaches get involved in equestrian businesses & projects of all kinds!
8. Attend Networking Events
A horse coaching career can be glamorous. From fancy suits, big clients, private jets, vibrant communities, and prestigious events! Networking is crucial to becoming a successful horse coach. It’s important to be sociable, interested in people & in their pschychology at a deeper level.
9. You Don’t Need A Large Capital To Get Started As An Online Horse Coach
Your Online Horse Coaching will not need large capital investment to start. You can start at home. Today, with the internet, an email, laptop & mobile phone, anyone interested in coaching can start their own equestrian coaching business.
You need to discover what you’re good at & like, who can you help & what set of problems you can help them find their own solutions for? What kind of unique transformation can you help your clients achieve?
10. You Don't Need A Specific Education To Be An Online Horse Coach (In Most Countries)
One of the greatest things in coaching in general is it's the low barrier to entry. No specific degree is required in most cases. Developing happy, loyal & long term relationships is what matters. There are however many associations to take part of & certifications that you can obtain if you wish.
Anyway, check the laws & rules in your country or horse disciple that regulates horse coaches to make sure you don't break any laws or rules.
The good news is you can be an online horse coach in any field you want.
Why Online Horse Coaching Is Important For Clients (horse owners & riders)
Online Horse Coaches will virtually guide horse owners & riders to overcome challenges with their horses that come their way every day. Either when running their day-to-day horse chores or equestrian business, or their long term equestrian sports vision being an amateur or professional.
Horse owners & riders can get help on how to fit in their horse or horse riding goals with their overall personal & professional development objectives.
What Online Equestrian Business Coaches Do
In short, online equestrian business coaches (with a click of a computer or mobile phone button) help transform & transcend equestrian business owners from where they are, to where they want to be from both a personal & professional (business) perspective.
The Most Sought After Types Of Online Equestrian Business Coaches (From Clients Perspective):
- Business Coaching For Equestrian Entrepreneurs
- Business Coaching For Equestrian Executives
- Business Coaching For Equestrian Business Owners
- Business Coaching For Equine Therapists
- Business Coaching For Equestrian Sports Contractors
- Business Coaching For Equestrian Art Creatives
You can join online & offline communities or associations that share your online Horse coaching interest or niche or clients.
Renowned Horse Coaches, Training Platforms & Associations
- American Cutting Horse Association.
- American Stock Horse Association.
- Monty Roberts Join Up.
- National Police Horse Academy (Parelli training methods)
- National Trainers Federation (UK)
- National Barrel Horse Association.
- Pat & Linda Parelli Natural Horse Training.
- United States Hunter Jumper Association.
Wondering why clients hire equestrian or business coaches in all these niches
Reasons Why Individuals Hire Online Equestrian Business Coaches
There are several common reasons why clients resort to the services of online business coaches including, but without limitation:
What Are The Common Topics In Equestrian Business Coaching?
Equestrian Business Coaches in Change Management prepare, support & guide individuals, teams & organisations to successfully drive a smooth change in a business. Example of internal or external change include:
- Equestrian Mergers & acquisitions
- Implementation of a new equestrian technology
- Change in leadership, direction, vision or mission
- Change in equine culture, environment or ecosystem
- Change resulting from equestrian crises, conflicts or problems
Equestrian Business Coaches use the tools below to help Equestrian Businesses during change management:
- Cultural Mapping (Equestrian Business Coaches collect information to explain the culture of a equestrian community)
- Force Field Analysis (Equestrian Business Coaches used to help make business decisions & strategy)
- ADKAR (Equestrian Business Coaches use it to raise client's awareness, desire, knowledge, ability & enactment)
It's the equestrian business coach ability to understand, use & manage their own & their client's emotions in positive ways to communicate effectively with empathy to resolve conflicts & defuse stress among equestrian business or horse owners, directors, managers & employees. Or among all of them with equine clients, suppliers, vendors, agents or reps.
It's the personal & professional development of individuals to perform in leadership roles in equestrian businesses, sports federations or horse associations at a global, regional or local level.
Equestrian Business Coaches in conflict management context Identify the major issues like:
- The problem
- Who has this problem & their conflicting interests
- Propose possible solution options
- Evaluate thoroughly each option
- Select the solution that makes sense & feels good to most stakeholders involved
- Document the whole journey & processes
- Document the settlement or resolution of the conflict
- Agree on contingencies, monitoring & evaluation to improve.
It is about creating an environment where everyone can balance their vulnerability & perform to the best of their ability to produce the highest-quality of work or equestrian sports performance.
The Most Important Skills To Succeed As An Online Equestrian Business Coach
- Growth Mindset
- Salesmanship, direct response, online & social media advertising
- Content creation & copywriting
- Business acumen
- Project management
- Communication skills
- Interpersonal skills
- Horsemanship, sports management & horse riding skills
Common Traits Of Most Successful Online Horse Coaches
They Have Empathy
They have pure hearts. They are authentically willing to help. For them, coaching is not just to earn a living. It’s about helping clients achieve their full potential. They want to develop the world into a better place for horses & everybody working around them.
Curious About How to Develop People In Horse Business
How to optimize for maximum efficiency, productivity, and effectiveness. They feel a rush of enthusiasm for solutions. They are issue spotters.
Use Both sides of Their Brains & Intuition
They are wise and connected to their inner intuition. They ask the right questions even though they don’t have all the answers. They believe that the right questions reveal the right answers. They are humble. They hear and listen. They facilitate.
Have A growth & Positive mindset
They take the extra mile. They get out of their comfort zone. They develop their knowledge, skills, and attitude. They believe perfectionism is the enemy of progress. The take bold imperfect baby steps. They don’t take no for an answer. They challenge themselves.
Share A deeper Sense of Awareness
They are logical, systematic and practical. They avoid cognitive biases and errors of thinking. They have self-awareness. They use their best endeavours to stay neutral. They have a natural talent for understanding people, horses and psychology.
Can An Equestrian Business Coach Be A Waste Of Time & Money?
Many equestrian business coaching services can be a waste of time & money.
When equestrian business coaches only focus on mindset & motivation. Rather than asking the right questions & holding their clients accountable to take action & apply business & equestrian best-practices, vision, mission, strategy & tactics that actually get things done.
I'm not saying intention, affirmations & emotions are not important. Don't get me wrong. They are important to go hand in hand with taking action & getting the right priorities done on time.
Some equestrian business coaching programs waste time & money discussing how clients feel or technical equestrian issues. Rather than focusing on how to grow equestrian businesses by getting clients, serve them well to get paid by loyal clients & brand ambassadors.
Online Equestrian Coaches help Businesses protect their assets by having the right legal structures, tax & insurance in place.
Equestrian Coaching can also be a waste of everyone's time & money when online coaches don't avoid common biases & thinking errors. Especially when they think they know it all. When they stop listening to their clients or horses & do all the talking instead assuming they should always have the right answers.
The Most Common Biases & Thinking Errors That Successful Online Business Coaches Should Avoid At All Costs
Anchoring, the sunk cost fallacy, the availability heuristic, the curse of knowledge, and confirmation bias.
All or nothing thinking, over pessimism or optimism, unjustified assumptions, fortune-telling, and labelling.
There are thousands of online courses that offer several systems to help you start your online coaching business or as an independent coach.
The Most Common Legal Error Many Online Equestrian Business Coaches Make
The most common legal error that Online Business or equestrian Coaches make is not having a Coaching Agreement in place & signed with their clients to protect them when legal suits are brought against them, mainly from their own clients!
As you may know, most coaches don't realise that their clients can also be their worst enemies!
Signing Coaching Agreements with all your clients is an absolute must.
It includes your scope of work, schedule, rights, obligations, remedies, indemnity, applicable law & dispute resolution.
If you're just starting out & want an affordable, easy-to-implement, Legal Strarter Pack, legal pages for your website, ready to use clients agreement templates, & refund policies, you don't have to go it alone.
It's valued at $1095 but you can get it here for $249 plus BlackFriday special offer.
If you already have an established online business coaching company. Don't be confused by the legal challenges of running your own online business consultancy company. Here's your treasure trove for the legal information, contracts, templates & training to protect yourself & your business right now.
If you're booked out with all the 1 on 1 clients, it's time to take your company to the next level. Start your group coaching program & get your 1 click done for you:
Group Coaching Legal Kit Now!
It includes all the policies & legal documents you need to legally bullet proof your business against legal risk bullets coming your way.
How To Start As An Online Business Coach Right Away!
Don't know where to start or feel stuck about what to do next...
If you’re just starting out from scratch, don't worry. I've got your back.
You can watch these FREE Video Series that my friend Christian did for you here.
It's a FREE Series on world class business building strategies that will grow your online coaching business. It will also help your business owner clients grow theirs!
If you rather prefer reading, you can get a FREE copy of Christian's #1 best-selling book:
It contains what you need to get you started right away. Client-getting formulas, templates & strategies that have helped thousands of students to get started.
Discover how to package up your knowledge into super enticing coaching offers that sell, how to sign up clients for $5K – $100K each and lots more.
This leading business coach started his businesses from scratch!
Feel free to choose what type of coaching model fits you best.
What business coaching associations are interesting for you to join.
When you immerse yourself with experienced business coaches, platforms or associations,
you'll be in the heart of the action with some of the highest-earning business coaches in the world.
You will know how to find your ideal business clients. How to help them solve their most stressing problems for a premium fee that you earn.
Keep going. Continually learn & hone your skills, follow the system & believe in yourself if you want to have a profitable business coaching career or company.
After you watch these series or reading the book. Here's what you can do next.
Life Changing Wisdom, Lesson & Practice You Can Learn From Tony Robbins
A strategy I really loved from Tony, that he shared in one of his events, is his non-negotiable practice of asking two key questions after any event or meeting:
What went right?
What can we do better next time?
These questions resonate with me.
You can ask yourself these 2 questions after any meeting, or project to create powerful results.
Answering those two simple questions leaves me feeling seen, heard & extremely motivated me to raise my standards!
Best part? You don't need a team in order to use this idea. With strategies like these you don’t lose. You either win or learn & develop.
Always prepare & remember what Oprah said:
“Luck is preparation meeting opportunity” - Oprah Winfrey
Be prepared to snag the opportunity when it comes to your door. So you can open when it knocks. Be ready.
If you can take these courses and do the work, you’ll be efficient at identifying issues, developing hypotheses, executing plans, testing it, measuring business metrics, interpreting attribution models, understanding data analytics, why it matters, KPIs, presenting recommendations to your clients, and much more sales and marketing tips and tricks to help you achieve your profit goals...
You’ll learn how to help your clients achieve their goals and overcome their challenges. Setting appropriate game plans to execute on vision, mission, strategy, and tactics.
You’ll use proven systems. Processes to hire and lead teams. Delegate like a pro, outsource and automate your tasks like Swiss clockwork.
You’ll have the tools, resources, community and accountability partners to help you succeed. You’ll set yourself up for success.
As An Online Business Coach...
You need to set the right foundation for your online business.
You must treat your online coaching business as a real business to support your future freedom.
The right foundation means working through a commercial company. Not in your personal capacity. It’s very important to form a company to limit your legal risks & avoid personal liability. If you act in your personal capacity, all your personal money is at risk.
A limited liability company limits your financial risks to your company's assets only.
n most cases, the amount you invested in the capital of the company is the limit of your liability.
Another major advantage is optimizing for taxes.
Businesses pay taxes on their profits. They first deduct their expenses from their revenues. Then pay taxes on their gross profits or what remains.
Being employed means that you get only what’s leftover after paying almost half your income in withholding taxes. So you get your salary after the tax is withheld by your employer at source and you get what’s leftover.
Starting an online coaching business is a simple business model with a low barrier to entry but a high bar to succeed.
How would you go about launching & marketing your online business coaching company if you want to get the ball rolling & exponentially grow your company?!
How To Start & Scale A Successful Online Business Coach In 3 Simple Steps
Your Online Business Coaching company has three distinct phases of development that you can achieve through online marketing & sales:
STEP 1: Research
The first step in starting your online coaching business is researching you clients and their challenges. Observing their common stressing problems (or dreams). Think pain and gain. Reach out to your circles to test your offer. You complete this step by retaining a few clients. This represents your proof of concept or your first little flame.
By the end of this stage, you should be able to validate this sentence:
I help (client/niche/audience) who believe in (values), achieve (gain) and/or avoid (pain).
To give you an example, here’s mine when I coach corporate lawyers to start & scale their virtual practices:
I help corporate lawyers overcome their virtual practices challenges. I help those who believe in the power of the internet to start, secure & scale their virtual legal practices - without having to be techie or spend a fortune on advertising.
It’s ok to not have a single niche.
Especially early on when you’re starting out or if you’re a multi-passionate person.
Can't find your niche or ideal customer?
Not a problem. Turn all your passions into one online business.
You can watch this video below for the same author to give you an idea about how to deal with your multi passionate character:
Don’t beat yourself up. Instead, prioritize and focus on a few endeavors of interest at a time. Ideally not more than 2 or a maximum 3 topics or projects in any single year.
You don’t need to be the jack of all trades either.
Try to find a good balance pursuing your passions, in what you're talented & good at.
The key is to focus on what you value most, serve your purpose, feels natural to you & who you are. A topic that you're curious about, want to learn more about & sparks joy in your life.
Imagine you have a set unit of energy & time. If you only value a few things, you have to give them the ultimate priority. Put the rest to rest. Don't clutter yourself with fluff that doesn't help you reach your goals.
It seems that success is more about what you chose not to do. It’s about how you manage your blind spots. What you don’t know. Rather than leveraging the power of what you do.
Being busy is not the same as being productive.
You’re in an era where everybody is competing to grab your attention. Don’t fall victim to these well crafted, written and designed campaigns. Beware of the too good to be true promises!
Learn to unplug, cut clutter, get rid of interruptions. Deeply focus on what matters to your business. Think of what’s sustainable and scalable. Be sensitive to your environment and the social impact of your work.
First, help yourself then help others. Change yourself before you change the world. Like in-plane emergencies - take your own oxygen mask first before trying to help others!
Helping people is great, don’t get me wrong. We just can’t give what we don’t have.
That’s the point.
STEP 2: Drive Paid Traffic
Pay for ads to speed up your results. This acts like adding gasoline to the fire. Your small flame mentioned earlier. You know you've passed this stage if you get a few hundred recurring revenue clients. This means you've done your ad hypothesis or test formula somehow right.
STEP 3: Scale
Scale your Online Business Coaching through automation. Put repetitive sales & revenue on autopilot. Now, it’s time to grow your business & scale. Online Business Coaching Group Program or a recurring profit Membership can fit in here after you productized your service.
At this level, you need a few clients who pay you a few thousand dollars regularly. These recurring fees help you cross the 6-figure revenue mark & beyond.
Beware though - you can’t automate what you didn’t validate!
You should tackle these phases in this exact order listed above. Like a video game. The next stage is not accessible before you pass the stage or step before.
One thing at a time. Bold imperfect & consistent baby steps forward toward your goals.
Make sure that you sell your membership site or course before you build it in full.
Build the sales, marketing assets, and the introduction module first. Introduce yourself and give your prospects an overview of your framework or formula.
What If Your Offer Doesn’t Sell?
You don’t need to waste your time to build it in the first place!
What I mean when I say framework or formula is simply the basic structure of your system. The overarching concept. An overview of your general outline or method. Your particular perspective or unique angle.
Claim your knowledge. Own your space. Use your own creative terminology. Protect your proprietary information. Declare your expertise in your marketplace.
Do You Need Permission?
You don't need any permission from anybody!
There is no official education or degree that can help you with that other than YOU.
Let your own consciousness allow you when it seems reasonable and feels right. The most successful people in the world who run the largest businesses are - school dropouts.
Steve Jobs, Bill Gates, Richard Branson, and Mark Zuckerberg are good examples.
If you still need permission and you've reached that far reading, you get it right here. Go take your first step now!
To be able to follow through with all that, you’d need to know yourself better.
What are you good at and curious about?
Study your market ecosystem. The stakeholders. The sectors. Niches and sub-niches.
Speak to people. On both the supply and demand sides. Find out your dream clients. Identify them. Get their names and contact details. Sort their most stressing problem and wants. Reach out to them. Talk. Write. Listen.
What can you help them solve and achieve?
Solving problems creates value. Value exchanges for money. The larger the problem you solve the more value you create. The more people you solve it for the more money you make. Give. Before you take.
One word of advice I can give you is to Overdeliver. This is your core solution that offers this transformation for your audience, prospects, and clients.
Guide them through their journeys. Show them a specific step by step process. The mindset, resources, tools, and systems. Offer them accountability and a supportive community. Help them build the habits they need to achieve greatness as second nature.
At your early beginnings, you’d want to reach out to people one on one. Use social media. Private messages to confirm your assumptions and genuinely help. To confirm your understanding. With consistency, you will find your solid proof of concept that gives the same successful result with each and every client.
At this stage, try to deliver results to at least your first few clients.
Document and record your process. Write down the frequent questions you get. Get feedback, testimonials, and reviews. Build your files and case studies.
Turn your bad days into feedback and good data to learn from.
You can use all these later for your sales and marketing. These will come in handy when the time comes to productize your service and scale.
Trade Time For Money
It's OK to trade your time for money at the early stages. Work one-on-one until you book yourself solid for the first few months. You can charge high fees for this type of personalized and customized done-for-you client service. Live feedback is where the gold is. Observe the trends. The blocks. Notice the common patterns that people struggle with and the similar goals they aim for.
When the same pains and goals keep repeating and appearing over and over, you can start to productize your service. Here, you can focus on the 20% of the repetitive work that solves 80% of your ideal clients' problems.
Optimize your processes. Automate anything you can automate. Delegate or outsource any mundane tasks that you can delegate. Free up your time as much as possible. Stay in your zone of genius. Your circle of competence. What you do particularly well and good. You can even delegate or outsource that and document the results. Nobody is irreplaceable.
You want to have the freedom to step out of your business without causing any problems as soon as possible if it makes sense for you to do so.
The more time you need to set up things before you go on holiday, the less efficient your business system is.
Do You Have A Job or A Business?
You’ve found yourself another job, not a business!
Having a business that runs without you offers freedom. It frees up your time and energy. It gives you the option to do what you want with your life and business. Sell it, keep it, pass it to the next generation in the family. Whatever.
“Why join the navy if you can be a pirate?” - Steve Jobs.
Don’t be the bottleneck. Trying to do everything yourself. Don’t micro-manage.
You're the orchestrator, not the orchestra!
You can’t play all the musical instruments at once on your own. Remember, business is like a music band or team sport playing live.
You don't want to be the smartest one in the room either! You need to surround yourself with a team that is smart. Find smart people as early as possible. Try to resist the urge of doing everything yourself or asking for help.
This Is A Bit Hard For Most Entrepreneurs
Particularly those who are multi-passionate, on a mission and want to change the world! If you feel or do that at the early beginnings, it’s ok.
You're not alone...
It may be even recommended in some cases. Notice it when you tend to do and be everything. Become more self-aware. Be gentle with yourself though. When you recognize this behavior, find people who are where you want to go and ask them for help.
It will surprise you how many experienced and successful people are willing to help you!
Look for a teacher and the book will fall off the shelf!
Successful people are not always good teachers or coaches. Others are busy. So don't take it personally. Don’t let anyone turn you down if they say no or don’t show up for you.
Think of external events as neutral circumstances. How you think about it, is what creates emotions that you attach to. How you feel about something will influence how you act. Your action determines your results.
Positive thoughts create good feelings. Feelings inspire positive action. Action causes good results. It's as simple as it sounds.
Stay On Your Game!
Get ready to receive a lot of rejections. It’s fine. No risk no fun. At least you learn what doesn’t work and the list of what can work gets smaller and smaller.
No risk - no reward. They go hand in hand. You can’t get one without the other. It takes guts to take a calculated risk though. It’s ok if you don’t have all the answers. Nobody does.
“Doors only open for the bold brown who knocks them down” - Mohamadino.
In case you're wondering who’s Mohamadino. It’s my nickname.
Up your game. Evolve your mindset from an employee to an entrepreneur and later to a business owner so you can work ON your business, not IN it.
Following these guidelines, you can scale your business by running ads. The traffic from the adds will go to a well converting sales process (or funnel).
If you’re short on money, then you need to reach out through direct messaging or cold calls to at least ten prospects per day for the first few months.
This will make you reach 300 prospects or potential clients per month, or 900 in your first quarter. It seems reasonable to expect that you close your first few clients when you reach these numbers.
Beware that you’ll be tempted to do anything but these reach-outs for directly selling to strangers. It sometimes feels icky, sleazy or slimy. It gets better with practice, I promise you. Keep it simple and do the work. Close the freaking sale.
Start Your Digital Marketing Campaign
Step 1: Search For Keywords
Check out what keywords people type to search for your services
Find Keywords on Jaaxy:
Or use Google Keyword Planner
To help you get started with Google Ads, Google will give you $500 in FREE ad credit when you spend $500!!
To help you get started with Google Ads, Google will give you $500 in FREE ad credit when you spend $500!!
Step 2: Design Your Sales Process
Design your sales process based on what people want NOT what you think they want.
Ads --> Free Content --> Opt-in or Squeeze Page --> Lead Magnet --> Paid Offer
So that your ads lead to free content (article, audio, video, course, membership site, or live session), include a built-in opt-in or squeeze page in it (app to acquire their contact details and links to your email autoresponder) that leads to a lead magnet (some more in-depth free content sent by your email autoresponder).
Email Autoresponder: Active Campaign*
This drives your subscribers to your paid offers (automated sales funnels) or an email sequence (series of emails) where you include your other offers, cross-sells, up-sells, and down-sells.
If you drive your subscribers to a sales funnel (several subsequent offers). It makes sense to offer a low ticket, then up-sell (subsequent offer if they buy your first offer) through an order bump or pop up.
For example, you can sell a free plus shipping or a $9 book or ebook. Upsell them its audio version for $19. Then you can upsell your core offer (a $199 - $1999 workshop or course) to learn how to apply the principles and framework included in the book.
Find Out More About Sales Funnels with ClickFunnels*
From there you can offer your clients your premium offer or service. This can be a yearly $1999- $19999 membership site or a premium mastermind, for example. If you can sell a $1000 dollars course to 1000 clients, you’ve got yourself a million-dollar business.
I suggest you start by crafting your core offer (medium ticket) to people who know you. Then your premium offer (high ticket) to your clients. And finally, your front offer (low ticket) to drive more cold traffic or strangers to it.
To build a business you need to build a client list or an email list of clients using list building tools.
Your List Building Tools
To build the email list for your online consulting business, you typically need three items:
Item 1: Lead Magnet
A free offer that educates, entertains and inspires your prospects to quickly get the gist of your offer. This is like the amuse-bouche, you get when you enter a restaurant.
Item 2: Squeeze Page
This page is where your audience puts their email addresses to get your lead magnet. It squeezes because your prospect only has two choices. To give you his email address or leave. It connects to your email auto-respondent so that it delivers your subscriber a link to the promised lead magnet. Which can live on Amazon S3* in the cloud.
Item 3: Traffic
People commonly think that when they build their websites or sales funnels, clients will come. No, actually they don’t. You have to drive them there. Through free content or what’s called organic traffic. Or Through paid traffic or what you call advertising.
It's that simple and doesn’t need to get more complex.
Now, there are a few things To Figure Out. How much does it cost you to get a new client through paid advertising if you chose this route.
So you need to figure out how much money your client spends to get your service. Your fees. You extract your profits after deducting all other costs, insurance, and taxes to get your net profits.
Your profit is yours, but don’t spend it all. You should reinvest a decent portion back into your business to grow it.
Having good enough margins is important to give you enough room to maneuver to cover up for your costs and ads spend.
Test different offers. Messages or copy. Audiences. Creatives (photos or videos) until you find a combination that resonates best with your audience and prospects. Test one variable at a time. Many tools offer A/B testing capabilities.
Testing different headlines, sub-headlines, price points, and calls to actions makes a lot of business sense too.
When you get a winner ad formula, you should know to the dollar how much it costs you to get a sale. A predictable system that generates clients to your consulting business is priceless.
You can thrive as a coach if what you pay to get a new client is less than or equal to the fees you get out of each new sale.
You may wonder “am I not breaking even if what I spend to get a new client is equal to the fees he pays me? How can I thrive in this scenario?”
I Hear You…
This is a million-dollar sales formula just so you know. If you upsell your client a high-end service at the back end of the first sale, then you've sold a second sale at no extra cost. You’re not spending any more money for every next sale or upsell you make to that client.
You already have the client and covered the cost of its acquisition!
We’re at the hardest time to get new clients. It's nonetheless the easiest time to upsell an existing client who trusts you.
With every new sale you make, there’s a new set of problems that the clients will face, that you can still solve for them.
The sky's the limit as long as you’re not scratching the same itch!
The good thing about being a coach is that you don’t have to stick with it for long if you don’t like it for any reason. You can shut it down at any time once you don't have ongoing coaching contracts.
It’s a business that’s easy to exit. Since you don’t have inventory, premises, assets other than your own tears, sweat, and blood.
You Can Pivot As An Online Business Coach?
Or you can even completely change your career. If coaching doesn’t spark joy in your life or feels like the right fit for you! Don’t worry. Your callings will keep calling and coming back to you until you answer.
It’s fine at this day and age to pivot and change career or profession. Most people do it two to three times throughout their careers.
What other business models could give you this luxury? You don't have to have staff, or a product, inventory, overheads, or a specific license to start practicing consultancy?
I can hardly think of any other comparable option. Consulting has a lot of similarities though. We’ll discuss it in a future post and compare it with coaching.
Go through a few business coaching magazines or books. Then imagine yourself a few months from now being a high earning online business coach, or starting your own online coaching business...
How Does Being A Wealthy Online Business Coach Feel Like?
Being able to work from anywhere. On projects you choose!
Amazing, isn't it?
Helping people with what keeps them up at night. Even, manifesting their dreams. It’s great!
To be the people’s and businesses’ saviour. Create jobs. Help businesses grow. Offer products and services. Make the world a better place.
If You Know In Your Heart As An Online Business Coach:
That this is what you were put on this earth for...
Or know that there’s nothing more meaningful in life than helping people improve...
Or help businesses make the world a better place...
Not just for us but also the generations to come...
Now look up & take action. Take your next step forward!
Plan ahead with the end in mind & schedule action steps on your calendar.
Please make sure you don’t go to bed before you know what action steps you are taking tomorrow.
The world of online business coaching needs all these unique talents you now have!
Wishing you the best of luck & success!
Now, let's move to the 2nd step on the ladder of The One Company Band For Digital Brands.
Ready to sell other people products online to grow your online business & 3 digital brands?
You'll discover how to grow your affiliate & content marketing digital brand, through growing your blog by creating & curating content that your audience can't resist in 2023?